MATES BILLBOARD CAMPAIGN “ON THE ROAD AGAIN”

Nov 17 by Steve C in News & Views

MATES has ‘hit the streets’ again with our motorcycle safety billboard campaign – you may remember the billboard from about this time two years ago.

The billboard campaign is kicking off in Nielsens Road, Carrara and will then be placed in various residential locations on the Gold Coast and in Logan until the end
of February 2012.

The billboard message is deliberately an emotive one – “Mummy, when’s Daddy coming home?” – RIDE SMART – STAY SAFE

Why so? Because the evidence shows us that the motorcyclists who are losing their lives in motorcycle crashes are predominantly in the age group in which they are
likely to have young children.

Hopefully, this message will pull on the heart strings of some of our fellow riders out there and they will live to see their young kids grow up.

We’d love to know what you think. Let us know!

Tags: billboard campaign, Ride Smart - Stay Safe

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MATES BILLBOARD CAMPAIGN “ON THE ROAD AGAIN”

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