The billboard campaign is kicking off in Nielsens Road, Carrara and will then be placed in various residential locations on the Gold Coast and in Logan until the end
of February 2012.
The billboard message is deliberately an emotive one – “Mummy, when’s Daddy coming home?” – RIDE SMART – STAY SAFE
Why so? Because the evidence shows us that the motorcyclists who are losing their lives in motorcycle crashes are predominantly in the age group in which they are
likely to have young children.
Hopefully, this message will pull on the heart strings of some of our fellow riders out there and they will live to see their young kids grow up.
We’d love to know what you think. Let us know!