MATES has ‘hit the streets’ again with our motorcycle safety billboard campaign – you may remember the billboard from about this time two years ago.
The billboard campaign is kicking off in Nielsens Road, Carrara and will then be placed in various residential locations on the Gold Coast and in Logan until the end
of February 2012.
The billboard message is deliberately an emotive one – “Mummy, when’s Daddy coming home?” – RIDE SMART – STAY SAFE
Why so? Because the evidence shows us that the motorcyclists who are losing their lives in motorcycle crashes are predominantly in the age group in which they are
likely to have young children.
Hopefully, this message will pull on the heart strings of some of our fellow riders out there and they will live to see their young kids grow up.
We’d love to know what you think. Let us know!
Billboards used by MATES in our current road safety campaign have been vandalised, with one being totally destroyed and the trailer stolen. The following report aired on the Channel 9 Gold Coast News on Friday 5th February, 2010.
The registration of the stolen trailer is E97707.
The stolen trailer and graffiti have been reported to the Gold Coast Police and anybody with information can contact Crime Stoppers on 1800 333 000 or MATES at mates@mates.org.au. Crimestoppers pays a reward if the information results in a person being convicted in a court.
MATES has ‘hit the streets’ again with our motorcycle safety billboard campaign - and we would like to know if you have seen it and what you think of it.
Some of you may have noticed the billboard about this time last year when it was placed in various residential locations on the Gold Coast.
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